The incident took place in a sushi belt chain in Gifu. In the video, a teenager are licking a shared soy sauce bottle then put it back on the belt.
The boy’s misconduct is just a tip of ice burg. Later a lot others had been doing similar mischievous acts at major sushi chain restaurants.
The boy seemed totally exhausted and regretted what he has done.
His parents have visited Food Life Inc., the parent company of Sushiro, and apologized their son’s misconduct.
the repercussion of the incident from media caused him to leave school.
On the other hand, the share of the parent company dropped 5 % though it recovered a few days later. The incident increased customers’ concern, as a result they are facing an additional investment. in order to deter such acts, they are considering deploying artificial intelligence and camera monitors.
A boy’s silly act caused a dramatic change in his life.
The sushi chain suffered not only reduction of customers but also monetary value of its own, the share drop.
How you analyze this phenomenon? what needs to be done?
Write your own opinion over the issue.